Tag Archives: social media strategy

How to Get Your Brand Ready for Social Media Marketing

7 Oct

Gearing up for social media.

Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.

I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy? Continue reading…

The Benefits of Outsourcing Your Social Media Marketing

3 Oct

social media marketing, social media management, progressive media conceptsThere is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.

Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives.  So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.

Continue reading…

Social Media Content Strategy: How, When and What to Post

12 Sep

progressive media concepts, social media marketing, social media management, social media strategy, contentA large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

Continue reading…

How to Reward Your Social Media Fans

1 Aug

social media marketing, social media managementSocial media marketing is a two way street. With some companies still trying to understand exactly what kind of content they should create for their fans, rewarding them sometimes gets overlooked. We understand that one of your main goals might be to get as many Likes or followers as you can, but how good is having a fan that feels unnoticed or unappreciated? It is important to make sure that you give back to your supporters, and not just receive their affection towards your brand.

If you are an adamant reader of our blog, you should know that giveaways, coupons, discounts and responding to all of your fans comments and questions are all extremely important. But these strategies are becoming ordinary in terms of how fans are being rewarded. It’s time to step up your reward game and think outside of the box.

Continue reading…

Social Media Spotlight: Devan Infiniti

29 Jun

Devan Infiniti LogoIn this week’s edition of our Social Media Spotlight, we would like to present a company located in Fairfield, CT, Devan Infiniti. Automobile dealerships may find social media networks as a valuable tool in gaining customer feedback, as well as informing potential clients of upcoming specials. Devan Infiniti has grown a well-known and credible reputation in Fairfield County while continuing to provide an experience that will last a lifetime to car buyers. We had the pleasure to speak with Rachael Workman, Internet Sales Manager for Devan Infiniti, about their social media efforts.

What social media platforms do you currently use?

R: We use Facebook, Twitter and PR.com for press releases to re-direct traffic from searches to social media. YouTube is a still a consideration at this point. Continue reading…