Tag Archives: Social Media

Customer Service: Make a Video

4 Nov

Customer ServiceSince the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting.  In either case, there is an easy solution for both the company and the customer: video content.

There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.
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Klout: What Is It and How Does It Work?

28 Oct

How would I describe Klout? In my opinion, Klout is comparable to a credit score. Credit scores increase if you’re on time with paying a credit card bill and decrease if you missed a mortgage payment. Klout is the social media version of this system, per se. Klout monitors your engagement, posts and other metrics to determine a score. The higher the score, the more influence you have in the social world. The more you interact, post and engage others on different social media platforms, the higher your Klout score will be. Business professionals have begun looking at this ranking system for hiring social media managers. Is it the perfect way to gauge your social media expertise? Probably not, but it can give good insight into how much you interact with others, and if your content gets shared around the web. That may be a good indicator of how well you will manage their social media campaign.

But digging deeper into Klout, we will look at the different metrics, what they mean and possible ways to increase your overall Klout score.
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Social Media Spotlight: Shoreline Painting Contractors

19 Oct

Shoreline Painting ContractorsFor today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:

What social media platforms do you currently use?
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What the New Facebook Insights Mean for Your Social Media Campaign

14 Oct

Yes, it’s true. Facebook has implemented another change to its already chaotic update schedule. However, this update is actually great! Facebook has changed their analytic tools to give page managers more insight into how their Facebook page is performing. They have made it much more aesthetically pleasing for the user. So aside from how it looks, those who record and interpret analytical data are now happier due to the renovations. Let’s talk more about the functionality of the new update.

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Social Media Spotlight: Charlie Scott Design

12 Oct

Charlie Scott DesignThis week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:

What social media platforms do you currently use?
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How to Get Your Brand Ready for Social Media Marketing

7 Oct

Gearing up for social media.

Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.

I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy? Continue reading…

Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point

5 Oct

2nd Marine Aircraft Wing and Marine Corps Air Station Cherry PointFor this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:

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Social Media Spotlight: GUESS Watches

31 Aug

These days, who has the time to keep track of time? This is precisely why we are proud to introduce a company who is restyling the timepiece industry, one wrist at a time. GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Their watches are sold in over 100 countries globally to fit the fashion and style of everyone’s need. If you haven’t browsed through their wide selection of watches, you must visit GUESS Watches online today. We had the pleasure of speaking with Tarra Del Chiaro, New Media Specialist for GUESS Watches, about their social media campaign. Here is what she had to say:

What social media platforms do you currently use? Continue reading…

Augmented Reality, Social Media, and Businesses. Is This the Future?

26 Aug

Augmented Reality Social MediaIt seems to be a tricky question, doesn’t it? Social media so far has surpassed most of our expectations when we think back in time. AOL was a platform above the rest allowing instant communications over something called the Internet. Now that we have wireless networks and smartphones to run around the world with, it almost seems as though not even the sky is the limit…

So where can social media go? As we have already seen, social media is becoming more and more mobile. Tablets and smartphones are the next big innovation to mobilize the socially savvy. The social web of networking and keeping in touch with people constantly, from any location, is becoming an integral part of our daily lives. Why wouldn’t we want to be even more social while on the move?

Social media is becoming more and more of a marketing and advertising tool for businesses. Company deals and promotions can now be accessed and viewed by anyone at any time, in comparison to coupon cutting and yellow page listings. Location based social networking, seems to me, as the future in social media networking for businesses. What do I mean? Continue reading…

Social Media Spotlight: Your Brand Could Be Next

24 Aug

Social Media SptlightFirst, we would like to start off by thanking all of the companies and brands who we have had the pleasure to feature in our weekly series, Social Media Spotlight. Each and every company has brought a unique approach to social media and how it can be used to spread awareness of their product and or services.

Our goal is to give our readers a better understanding behind the driving force of social media and how it can apply to businesses. Yes, we can sit here and preach to the audience how beneficial it is, but what’s better than a single point-of-view? Several viewpoints. We welcome the opportunity to help promote your business so that the social media skeptics can see the light.

To the person reading this: be it that you own a business or work for a company that uses social media to better your Internet marketing campaign, we invite you to fill in your information below so that we may feature you in our upcoming Social Media Spotlights. Don’t be shy, your information is kept private, and only your answers to our 6 questions will be published. So what do you have to lose? Nothing. What do you gain? Exposure, traffic and brand awareness; all key to a successful social media campaign! Come one, come all; no one gets turned away! Sign up below and we will contact you!