Tag Archives: strategy

Are You a Social Media Expert?

22 Aug

Progressive Media Concepts, social media marketing, social media management, facebook, twitter, blogs

The answer is no. No one is a social media expert, and you shouldn’t believe an agency or person if that is what they claim to be. This statement may seem controversial, as it is coming from a social media marketing and management business owner, but it is the truth. I’m not going to sit here and tell you that my partner and I are experts because we’re not. We are extremely good at what we do and are very knowledgeable about how social media marketing works in a business sense, but to call ourselves experts is a straight out lie. And if you think you’re an expert, you are lying too.

Social media is constantly changing. Therefore, it is not a communication channel that a person can ever fully understand. New social sites, like Google+, pop up every other week. How can you be an expert in something that is new to everyone?

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The Three Phases of Social Media Maturity for Businesses

4 Jul

All companies are different when it comes to where they stand with their social media marketing strategy. Some may have just started getting their feet wet with social networks, while others have perfected their campaigns. As a business professional or marketing executive, it is important to understand where your company stands. According to the CMO Perspectives on Social Marketing ROI Report, written by MarketingSherpa, there are three different phases of social media maturity: the trial phase, the transition phase, and the strategic phase. After reading the characteristics and statistics of each level, you will be able to tell which one your company fits in!

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How to Calculate the ROI of Social Media Marketing Campaigns

27 Jun

Progressive Media Concepts, social media marketing, social media managementBeing able to calculate the ROI of a company’s social media initiatives has been a big debate within the industry. What is social media ROI? How do you know if your sales are stemming from sites such as Facebook, Twitter, or your blogs? These are questions that keep many businesses on the fence of starting to use social media for marketing practices. Of course, there are returns that are not necessarily financial, but let’s face it; all Chief Marketing Officers need to see what will happen to their bottom-line figures. Today, we will take a more in depth look at how marketing executives should be measuring their ROI.

The first step in the ROI measurement process is to form a social media marketing plan that directly correlates to all corporate and branding strategies, without only focusing on the ROI. This means, figure out what your strategic priorities are. Do you want your social media marketing to increase traffic to your sites, improve brand awareness, or improve your search rankings? Do you want to see lead generations or are you planning on using social media as another form of customer service? There are different ways to measure the ROI depending on the strategies you choose. For example, using social media for customer service reduces costs associated with that department, which in turn increases the financial value of your strategy. Refer back to last Monday’s article to see how that is done correctly.

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Social Media Spotlight: The Collective Clothing Company

8 Jun

Progressive Media Concepts - Social Media MarketingFor today’s Social Media Spotlight, we will be featuring The Collective Clothing Company. Founded by Luke Schulze in 2008, The Collective is a lifestyle brand that sells a variety of apparel. From tank tops to hoodies, the clothing line features original designs, which are all selected by Luke himself. The Collective has used interesting marketing tactics in the past, including a pop up shop on Boston’s famous Newbury Street. We were fortunate enough to speak to Luke about the social media strategy behind his streetwear, skateboard and snowboard focused clothing company. Here’s what he had to say…

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Social Media Spotlight: Welch’s

18 May

Progressive Media Concepts - Social Media Marketing and Management Today, our Social Media Spotlight will focus on the well-known, family favorite brand, Welch’s. Welch’s has been in the grape business since 1869, and offers a variety of 100% grape juices. Their product line also consists of other 100% juices, sparkling beverages, juice cocktails, concentrates, jams, jellies, and snacks. Welch’s is currently the world’s leading marketer of Concord and Niagara-based grape products. Let’s find out how such an established company uses social media marketing to its benefit. Erika Jubinville gives us the inside scoop on their social strategy.

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Webinars: The Best Kept Networking Secret in Social Media

23 Feb

Progressive Media Concepts - Social Media Marketing and Management Social media is rapidly becoming one of the world’s most widely used and effective marketing tools. Its ability to reach vast audiences is remarkable, and surely appealing to companies both large and small. However, another key use for social media is its supremely efficient networking ability. In addition, social media’s networking power lies in more than just Facebook, Twitter, and blogs. Webinars, or online seminars, are an effective method of networking that may elude even the most seasoned social media guru. They are an excellent method of gathering Twitter followers and site views and are, for the most part, free to join and participate in.

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