Tag Archives: Television

Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

25 Jul

social media marketing, social media managementDo you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.

How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?

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How Social Media Celebrates Osama bin Laden’s Death

2 May

Progressive Media Concepts - Social Media Marketing and Management Ever since the announcement of Osama bin Laden’s death late Sunday night, people worldwide have been celebrating. After Navy SEALS raided Osama’s compound in Pakistan and shot him, news stories and coverage have been spreading quickly. Traditional methods of media coverage were put into motion automatically, but the social media scene exploded too. It’s very typical that big news stories, such as the Royal Wedding, get a lot of attention throughout social media networks, but let’s see how much buzz Osama’s death created.

Once the death of bin Laden was broadcasted to the public, Twitter erupted. It is still up for debate whether this social network actually “broke” the story of the terrorist’s death. Regardless, Twitter’s instant accessibility spread the news globally in very short notice. Twitter users were already well-aware of what had happened in Pakistan, and were discussing the situation well before Obama made his speech at 11:30 PM Eastern Time. During Obama’s speech, 4000 tweets were being produced per second, which made this microblogging site a vital source in staying updated throughout the night.

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Building Brand Awareness Through Social Media

31 Dec

Brand Awareness Through Social MediaAny entrepreneur or business owner knows the importance of getting their name “out there.” Here at Progressive Media Concepts, we allow companies an effective way to outsource marketing efforts to reach a targeted audience. Unless you’re Nike, Microsoft, Apple, Coca-Cola or any of the other corporate power-houses, brand awareness is not something that is easy to come by. In order to increase sales and revenue, hits on your website, or even just a loyalty to your brand, the consumer needs to know who you are. Social media, the most rapidly expanding marketing and advertising outlet, has become an integral part of business success in today’s world of “Internet junkies.”

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