Webinars: The Best Kept Networking Secret in Social Media

Social media is rapidly becoming one of the world’s most widely used and effective marketing tools. Its ability to reach vast audiences is remarkable, and surely appealing to companies both large and small. However, another key use for social media is its supremely efficient networking ability. In addition, social media’s networking power lies in more than just Facebook, Twitter, and blogs. Webinars, or online seminars, are an effective method of networking that may elude even the most seasoned social media guru. They are an excellent method of gathering Twitter followers and site views and are, for the most part, free to join and participate in.