Tag Archives: Viral

Book Review: Marketing Shortcuts for the Self-Employed

6 Jun

Progressive Media Concepts - Social Media Marketing and Management When Patrick Schwerdtfeger contacted PMC through our blog to offer an advance copy of his new book, Marketing Shortcuts for the Self-Employed, I immediately took the opportunity to speak with him. A brief phone conversation led me to learn interesting things about Patrick; earlier he had self-published a book, Webify Your Business, and his new one is essentially an updated version. His first book received such great reviews that John Wiley and Sons, Inc. picked it up and published it. Because Patrick was very down-to-earth, educated in entrepreneurship, and extremely willing to network, I have decided to write a book review for Marketing Shortcuts for the Self-Employed. This book shares valuable information, tricks, and advice for any self-started business.

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The Power of YouTube

3 Jan

Power of YouTube

For most small businesses and start-ups, YouTube is usually overlooked as a prominent social media tool. Some companies may choose not to use YouTube because they believe their videos will not be discovered, get many views, or ever go “viral.” Keeping these uncertainties in mind, let’s take a look at what success YouTube can bring to your company.

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