Tag Archives: Website

WordPress: Is This The Alternative Your Company Needs?

2 Sep

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100. Continue reading…

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Social Media Spotlight: Imagine That Entertainment

17 Aug

Progressive Media Concepts, social media marketing, social media managementFor today’s Social Media Spotlight, we are happy to introduce a company by the name of Imagine That Entertainment. Imagine That is a hip hop group of 2 rappers/producers and owners of a recording studio based in Westchester, NY. They currently have two albums available on iTunes in addition to 33 tracks you can download separately. You can usually find them performing in different venues around New York City. We were able to speak to Michael Valiantis, an owner of Imagine That Entertainment, to see how they use social media marketing to promote the music. Here’s what he had to say…

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How to Use StumbleUpon for Business

8 Aug

progressive media concepts, social media marketing, social media managementStumbleUpon is a great site for finding random, interesting websites, connecting with people who have the same interests as you, and bookmarking. But this site also holds many benefits for businesses that have a social media presence. Do you have a company blog or a website that you want to see an increase in traffic to? Is your content interesting enough for people to bookmark as a favorite? Then Stumble it!

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How To Optimize Your Company Blog

18 Jul

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

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Social Media Showdown: Facebook vs. Google Plus

1 Jul

Google Plus Networking PlatformIt is safe to say that the era of MySpace is a distant thought in history. Few people refer to MySpace daily in today’s social circle, as Facebook has taken the throne as top dog of the social networking world. Since then, it has seemed Facebook stood as king of the hill with no competition to challenge their rank in our hearts, until now. Google+ is the newest site Google launched to take back the title of “most viewed website worldwide.” Facebook now has a run for its money with Google’s vast following and exceptionally outclassed features. Has the time come where a new king will be crowned, or will Facebook merely adopt similar features in hopes to retain its user base? Continue reading…

Social Media Spotlight: Olejo Stores

11 May

Progressive Media Concepts - Social Media Marketing and Management

For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites include LatexMattress.com, USBeds.com, MemoryFoammMattress.com, and AirBeds.com. Each site caters to a specialty “boutique” product that can be purchased on the site. Olejo Stores currently has 25 stores under its umbrella, and is expanding rapidly into new product categories, which will debut in the coming months. Let’s find out what has worked for Olejo Stores in terms of social media, and what hasn’t. The Marketing Director at Olejo Stores gives us an inside look at their strategy…

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True Life: HTML and Website Design

8 Apr

Progressive Media Concepts - Social Media Marketing and Management So Friday has finally arrived, and this week has been a hectic one, with much more work to be done. The focus recently, other than managing our client’s accounts with the highest regard for success in mind, is the construction of our soon to be completed website. Now for anyone who has undertaken the project of creating a website, kudos my friend, we respect you. Most companies will hire web-savvy developers to create a site that fits the needs of a company or even individual, but who has that kind of money in today’s economy? Being in the social media industry, it would be bad for business to not do it ourselves. So what better way to prove our dominance in this industry, then to take a concept and get the job done ourselves?

HTML, CSS, JAVA, XML, FLASH… just to name a few of the ongoing list of coding languages needed to create a sufficient and well-suited website are the equivalent of reading a Chinese newspaper. Now I will not sit here and preach that I am above average on my ability to understand and write coding for a site, but I will say, aside from the stress and thought of smashing laptops on an hourly basis, I am having a ton of fun.

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