Tag Archives: WordPress

The Progressive Media Concepts Website is Here!!

9 Nov

Progressive Media Concepts, social media marketing, social media managementFINALLY!

As our readers know, we have been using this WordPress blog as a means for our company website. Over the past few months, Will and I have been working on a real website in order to provide our clients and potential customers with a more professional experience. Our blog isn’t going anywhere though! All of our articles will still be available, but under the new domain:

http://www.progressivemediaconcepts.wordpress.com

We will still be posting every Monday, Wednesday and Friday as always, so don’t worry, you’ll still be getting your social media marketing fix every week.

Are you guys ready for the final product? Visit www.progressivemediaconcepts.com and show us some love!

Please feel free to leave comments and/or suggestions for the website below. We love feedback!

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WordPress: Is This The Alternative Your Company Needs?

2 Sep

It is no surprise that cutting costs can be a necessity to keep your company afloat, especially for small and medium size businesses that feel the impact of an economic crisis. One major expense that most companies incur early on is the creation of a website. Depending on your budget and web designer, it can range from several hundred dollars to a few thousand. So what are you to do if you fell behind and have yet to have a website created for your brand? One alternative to a pricey website developer would be WordPress, a blogging platform that is excellent for customization.

You’re probably thinking, a blogging platform? It may have little or no customizable features and it’s free, so it may look tacky and not give off the vibe that your company is going for. Wrong. WordPress is fully customizable, and if what you want is a fully functioning, multi-page website, it could cost you under $100. Continue reading…

How To Optimize Your Company Blog

18 Jul

Progressive Media Concepts, social media management, social media marketing, outsourceBlogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

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6 Ways to Increase Traffic to Your Blog

23 May

Progressive Media Concepts - Social Media Marketing and Management Blogs are a great marketing practice for businesses of all sizes! They allow companies to create a voice and personality online, while engaging their consumers on a different kind of level. Producing original material that is relevant to your current industry is key when starting up a blog for your business. Remember, blogging should not be used as a one-way street for your company to promote products and services, but as a way to show consumers that you care about your industry and would like to supply with them with valuable information. Once you have understood the concept of blogging from a business standpoint, it’s time to get your views up!

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Social Media Spotlight: Olejo Stores

11 May

Progressive Media Concepts - Social Media Marketing and Management

For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites include LatexMattress.com, USBeds.com, MemoryFoammMattress.com, and AirBeds.com. Each site caters to a specialty “boutique” product that can be purchased on the site. Olejo Stores currently has 25 stores under its umbrella, and is expanding rapidly into new product categories, which will debut in the coming months. Let’s find out what has worked for Olejo Stores in terms of social media, and what hasn’t. The Marketing Director at Olejo Stores gives us an inside look at their strategy…

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The Webby Awards: Social Media Nominees

25 Apr

Progressive Media Concepts - Social Media Marketing and Management Do you love watching award shows such as the Oscars, the Grammys or even the VMAs? It’s time to tune into a different kind of award show this year – the Webby Awards. Started in 1996, this award ceremony celebrates the excellence of web experts, businesses, creative celebrities and visionaries across the Internet. This year, you can find nominee categories for interactive advertising, online videos, mobile apps, and viral marketing, to name a few. But among all of these intriguing categories, let’s take a deeper look into the 2011 social media contenders and give you a better idea of how innovative the industry is. From video and creative design sites to a social network for the deceased, we’ll cover it all.

And the social media nominees are…

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Social Media Spotlight: Just Jamie Scarves

13 Apr

Progressive Media Concepts - Social Media Marketing and Management Today, Progressive Media Concepts will embark on a new blogging concept – a Social Media Spotlight that focuses on businesses who currently use social media and how their marketing strategies are helping to build their brand. We want to give our readers an inside, real-life view of how companies can grow their business, increase sales, and enhance consumer engagement. It’s very simple to sit here and write about all the benefits social media holds for companies in general, but by giving you an actual example of a business that is prospering through Facebook or Twitter will make our case stronger. Our readers can expect to find these kinds of company spotlights every Wednesday from here on out, and if you would like to be interviewed, please do not hesitate to ask. So let’s start our Social Media Spotlight with an awesome entrepreneur, Jamie Futterman from Just Jamie Scarves.

Just Jamie Scarves was launched in August of 2010 when Jamie saw an opportunity in the marketplace to sell scarves and other accessories. She has been using social media to promote her business since day 1, with her WordPress blog, Facebook and Twitter driving much of her product information to her consumers. Currently, Jamie has an e-commerce website (which she created single-handedly) but still uses social media in her daily business activities. To get a better idea of how social media has benefitted her company, we asked her a few questions.

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The Top 3 Products That Integrated Social Media

21 Feb

Progressive Media Concepts - Social Media Marketing and Management Social media seems to be taking over the world, one day at a time. Every few months, existing products are redesigned with new and improved features. Recently, there has been a growing trend of incorporating social media networks as the enhanced feature of a certain product. Today we will look into the top 3 product industries that have used social media to create another selling point for their products.

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Why You Should Be Blogging

26 Jan

At PMC, we deal with blogs of all shapes, sizes, and topics on a daily basis. Some are very reputable, while some are just getting off the ground. That being said, there is room on the Internet for any breed of writer to put out a blog that deserves to be read. Some may ask, however, “Why should I be blogging?” The answer, as it turns out, is fairly multifaceted. We will lay out the reasons here.

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The Beauty of Blogging

27 Dec

The Beauty of BloggingWhile creating and building Progressive Media Concepts’ blog sites, our team came across the differences, unique functions, and importance of WordPress, Tumblr, and Blogger. First off, each blog offers a variety of themes that are designed for use on their specific site. As a blogger, you have the option to choose from an array of free templates, or pay a one-time fee for a theme that is not as widely used in Blogland. The themes provided by WordPress and Tumblr are formatted in such a way that there is little room for layout customization. Blogger has a smaller selection of themes, but allows its users to rearrange and add page elements. You are capable of placing gadgets anywhere you want with Blogger, which helps to de-clutter the page and give it a more symmetrical look.

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