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5 Steps to a Successful Webinar

9 Mar

Progressive Media Concepts - Social Media Marketing and Management Having participated in my fair share of webinars over the past few months, it has long since come to my attention what makes a fantastic webinar, and what makes a poor webinar. Whether you are planning to host your very first webinar, or have done them in the past, these tips can help everyone create a better presentation for their audience.

Step One: Clearly Define Your Subject Matter.

The worst thing you can do is title your webinar something to the effect of “Basic Social Media” and then enter into long, advanced, philosophical rants about social media and its uses.  The title of your webinar draws in a particular audience, so if you title it “Basic Social Media,” chances are pretty good that the majority of your audience will consist of newcomers to social media. It would be foolhardy to move into advanced techniques while dealing with an audience that is full of novices

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Webinars: The Best Kept Networking Secret in Social Media

23 Feb

Progressive Media Concepts - Social Media Marketing and Management Social media is rapidly becoming one of the world’s most widely used and effective marketing tools. Its ability to reach vast audiences is remarkable, and surely appealing to companies both large and small. However, another key use for social media is its supremely efficient networking ability. In addition, social media’s networking power lies in more than just Facebook, Twitter, and blogs. Webinars, or online seminars, are an effective method of networking that may elude even the most seasoned social media guru. They are an excellent method of gathering Twitter followers and site views and are, for the most part, free to join and participate in.

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