How to Manage Your Social Media Comments

If your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.

How To Optimize Your Company Blog

Blogging for your business has become an effective marketing strategy for companies everywhere. It allows your business to share valuable information with your customers, making you the expert and trusted professional that they will continue to come back to for more. But the content you create is not the only way to make your blog successful, although of course it plays a very important role. There are other strategies that need to be used in order to make your business blog the best that it can be! Here are some measures to implement when creating a company blog…

Why You Need to Monitor Your Social Media Sites

So you are aware of social media marketing and what it can do for your business. You have Facebook, Twitter and even a blog for your company set up. You usually post a couple of times a week, but sometimes you get so busy that you completely forget about your social sites for a month or two. But this isn’t a big deal because you are the administrator of the site, right? WRONG. Leaving your company’s social sites unattended to can have a huge negative impact on your brand image, and that’s why monitoring all of your accounts is so important!

Brand Research… What Are Your Customers Saying About Your Company?

If you have been reading Progressive Media Concept’s previous blog posts, you know how often we stress the importance of engaging your consumers. Sometimes consumers get involved with your product or service and have positive things to write about, which is a great feeling for any businessperson. Social media sites allow your customers to post freely about what they think of your product offerings, customer service, and value. Therefore, it is important for marketing departments to conduct brand research to see what people are saying.

All forms of feedback can be found through your own company’s Facebook and Twitter pages. To conduct further brand research, it is a good idea to Google your company, products, or services. There you will find endless amounts of reviews, mentions, and even blog posts containing detailed consumer opinions.