How to Manage Your Social Media Comments

If your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.

Social Media Content Strategy: How, When and What to Post

A large portion of my job is to conduct research in order to find how and if local businesses are using social media. For the most part, many companies have a Facebook and Twitter page set up, but seem to post infrequently and only use content that directs their fans to their website. This is upsetting for me, as I’m sure most of these companies believe they have a good social media strategy in place. Unfortunately, this is not the case. Content is king when it comes to your social media strategy, so let’s see how, when and what you should be posting.

Our Top Ten Social Media Tips

Here at Progressive Media Concepts, not only do we like to explain to our readers why social media is important and why businesses should be using it in their marketing plan, but we like to give advice on HOW to use it. Every Tuesday and Thursday we are posting new social media tips and tricks for our fans. Today, I am selecting our top ten tips and tricks, and sharing them with you. These are shortcuts and strategies we have learned along our own social media journey. Enjoy!

The Webby Awards: Social Media Nominees

Do you love watching award shows such as the Oscars, the Grammys or even the VMAs? It’s time to tune into a different kind of award show this year – the Webby Awards. Started in 1996, this award ceremony celebrates the excellence of web experts, businesses, creative celebrities and visionaries across the Internet. This year, you can find nominee categories for interactive advertising, online videos, mobile apps, and viral marketing, to name a few. But among all of these intriguing categories, let’s take a deeper look into the 2011 social media contenders and give you a better idea of how innovative the industry is. From video and creative design sites to a social network for the deceased, we’ll cover it all.

And the social media nominees are…

How to Use Twitter for Business

So you think you know everything that Twitter can do based on how you use it personally? Sure it’s fun to get involved in trending topics and retweet what celebrities are saying, but do you ever wonder what Twitter can do from a business standpoint? The most common functionalities of Twitter are often overlooked as marketing tools, but luckily, we are willing to share some of our social media knowledge with you.