Social Media Spotlight: Shoreline Painting Contractors

For today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:

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Social Media Spotlight: Charlie Scott Design

This week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:

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How to Get Your Brand Ready for Social Media Marketing

Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.

I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy?

Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point

For this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:

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How To Reach Mommy Bloggers

Using a blog as a part of your social media campaign is a great way to supply important news, information and advice to your target market. Blogs, unlike other social networks, give you the ability to have a greater reach within an online community because there are no character restraints. There is no limit on your press releases and articles about new products.

Social Media Spotlight: GUESS Watches

These days, who has the time to keep track of time? This is precisely why we are proud to introduce a company who is restyling the timepiece industry, one wrist at a time. GUESS Watches is a timekeeping accessory company with a focus on lifestyle driven fashion. Their watches are sold in over 100 countries globally to fit the fashion and style of everyone’s need. If you haven’t browsed through their wide selection of watches, you must visit GUESS Watches online today. We had the pleasure of speaking with Tarra Del Chiaro, New Media Specialist for GUESS Watches, about their social media campaign. Here is what she had to say:

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The Social Media Effect

Once upon a time, the only way to show support for anything was by showing up to an event and showing it in person. Nowadays you can do it in fewer than 140 characters, and in as little as 20 seconds. This isn’t to say that people don’t show up to events, because they do. The only difference is, in today’s society, more people are showing support for causes and events because of their ability to do it from home. Aside from people being lazy or stuck at work, often times the events take place far from where they reside. For instance, when Japan was hit by a Tsunami, people from all continents were showing support on Facebook and Twitter hoping for the best. Yeah, it might be just words, but when the world can unite to show support for a country hit by a huge disaster it makes you wonder, why did we have 2 World Wars?

Short Tail Keywords and Long Tail Keywords for Business

The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

Social Media Spotlight: Handsome + Humble

For this week’s Social Media Spotlight we are proud to introduce Handsome + Humble , a luxury line of soap and hygiene products made exclusively for men. The story in which inspired Handsome + Humble to come to fruition is both inspiring and humbling. Two young gentlemen set out on a mission to deliver an all-natural skincare line for men to the marketplace. Their goal is to educate men worldwide about the importance of knowing which ingredients are in the products that they use on a day to day basis. “We want you to feel comfortable about turning that bottle or box around and actually being able to pronounce and understand what is it that is being soaked into your skin.” We had the pleasure of sitting down with co-founder John Paul about Handsome + Humble and their plans for social media.

Social Media Showdown: Facebook vs. Google Plus

It is safe to say that the era of MySpace is a distant thought in history. Few people refer to MySpace daily in today’s social circle, as Facebook has taken the throne as top dog of the social networking world. Since then, it has seemed Facebook stood as king of the hill with no competition to challenge their rank in our hearts, until now. Google+ is the newest site Google launched to take back the title of “most viewed website worldwide.” Facebook now has a run for its money with Google’s vast following and exceptionally outclassed features. Has the time come where a new king will be crowned, or will Facebook merely adopt similar features in hopes to retain its user base?