Why You Need a LinkedIn Company Page: New Status Updates

If you are a business professional who is not currently using LinkedIn, it’s time to create an account. This social media powerhouse currently has 120 million members worldwide, which includes executives from every 500 Fortune Company.  LinkedIn is a great tool to connect and build relationships with business professionals inside and outside of your industry. Once you begin using LinkedIn as a networking tool, you can expect to see an increase in productivity and success for your company.

How to Use StumbleUpon for Business

StumbleUpon is a great site for finding random, interesting websites, connecting with people who have the same interests as you, and bookmarking. But this site also holds many benefits for businesses that have a social media presence. Do you have a company blog or a website that you want to see an increase in traffic to? Is your content interesting enough for people to bookmark as a favorite? Then Stumble it!

Short Tail Keywords and Long Tail Keywords for Business

The Internet today is in a league of its own. Not even your local library contains more information than what is available on the Internet. Heck, all of the information in the library is available online, if you do the proper research. But isn’t it annoying when you do hours of research and find a minimal amount of information regarding the topic you seek? Of course it is, but there are ways to navigate the World Wide Web in order to find exactly what you’re looking for, and it’s by using the right keywords.

Social Media Spotlight: Olejo Stores

For today’s edition of Social Media Spotlight, we are highlighting an e-commerce business that has used to social media to build brand awareness, create relationships with customers, and promote products. Olejo Stores was started in 2008 as a way to cater to specialty shopping categories online. Olejo Stores operates specialty home and house ware websites include LatexMattress.com, USBeds.com, MemoryFoammMattress.com, and AirBeds.com. Each site caters to a specialty “boutique” product that can be purchased on the site. Olejo Stores currently has 25 stores under its umbrella, and is expanding rapidly into new product categories, which will debut in the coming months. Let’s find out what has worked for Olejo Stores in terms of social media, and what hasn’t. The Marketing Director at Olejo Stores gives us an inside look at their strategy…

How Social Media Marketing Works for E-Commerce Business

It is a no-brainer that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a marketing tool within the e-commerce industry.

Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building; therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it be a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.

The Top 3 Products That Integrated Social Media

Social media seems to be taking over the world, one day at a time. Every few months, existing products are redesigned with new and improved features. Recently, there has been a growing trend of incorporating social media networks as the enhanced feature of a certain product. Today we will look into the top 3 product industries that have used social media to create another selling point for their products.

How Social Media Has Changed the Super Bowl

What usually comes to mind when one thinks of the Super Bowl? Football, beer, wings and, of course, the commercials. TV advertisements have been the traditional method for companies to make a statement during one of the biggest sporting events of the year. But in recent times, the social media revolution has drastically changed the way big businesses, and even the halftime performers, are getting their messages out there.

Some companies, such as Skechers, used social media prior to the launch of their advertising campaigns to increase hype around their commercials. The Skechers Facebook fanpage has been promoting Kim Kardashian’s shape-up ad for almost a month. By providing their fans with sneak peaks and extra footage, they tried to create more traffic and engagement with their consumers leading up to the Super Bowl. To keep fans coming back, they have continued to post about Kardashian after 100 million viewers got to see what the hype was about during the Super Bowl.

How Do You Social Bookmark?

Social bookmarking is the process of finding websites that interest you, sharing them with people who may also enjoy them, and tagging them for easy access at a later date. It can take place in many forms, such as sending the URLs through an email, or using sites dedicated to social bookmarking. You may be aware of StumbleUpon, Digg, Reddit, and De.lic.ious, but what can these sites provide for you from a business standpoint?

Subscribing to bookmarking sites allows users to add any webpage that they find appealing. So sign up for these sites, add your company page to them, and watch the traffic soar, right? Wrong. Although you will see some increase in traffic, it will be minimal, and more strategy is required in maximizing social bookmarking sites to their fullest potential.