How to Get More People “Talking” About Your Brand on Facebook

If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be useful for tracking data and the success or failure of a promotion or event. Clearly the more people you have “talking about” your brand, the more engagement your Facebook page is seeing, which, in any social media campaign, is a GOOD thing. But what does “talking about you” mean?

Fans are considered to be talking when they carry out the following actions:

Social Media Spotlight: Charlie Scott Design

This week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:

What social media platforms do you currently use?

Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point

For this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:

What social media platforms do you currently use?

YouTube Does it Right With Launch of New Video Editing Features

Yes, you read it correctly. I am pointing out that YouTube has done something right, yet again. We know that many other sites implement new features that may not please their users, or a feature that has been glorified as the next best thing since sliced bread, only for it to flop during the release and eventually be taken off the site. So what has YouTube done exactly? Well what else, made sharing video content on its social platform even better with new added features.

As YouTube reigns supreme within its industry, it is no surprise that they would implement an update that will not only please the avid, regular users, but even spice things up for the occasional users as well. YouTube has released tools that allow you to edit your video right there in your browser.

Augmented Reality, Social Media, and Businesses. Is This the Future?

It seems to be a tricky question, doesn’t it? Social media so far has surpassed most of our expectations when we think back in time. AOL was a platform above the rest allowing instant communications over something called the Internet. Now that we have wireless networks and smartphones to run around the world with, it almost seems as though not even the sky is the limit…

So where can social media go? As we have already seen, social media is becoming more and more mobile. Tablets and smartphones are the next big innovation to mobilize the socially savvy. The social web of networking and keeping in touch with people constantly, from any location, is becoming an integral part of our daily lives. Why wouldn’t we want to be even more social while on the move?

Social media is becoming more and more of a marketing and advertising tool for businesses. Company deals and promotions can now be accessed and viewed by anyone at any time, in comparison to coupon cutting and yellow page listings. Location based social networking, seems to me, as the future in social media networking for businesses. What do I mean?

Social Media Spotlight: Your Brand Could Be Next

First, we would like to start off by thanking all of the companies and brands who we have had the pleasure to feature in our weekly series, Social Media Spotlight. Each and every company has brought a unique approach to social media and how it can be used to spread awareness of their product and or services.

Our goal is to give our readers a better understanding behind the driving force of social media and how it can apply to businesses. Yes, we can sit here and preach to the audience how beneficial it is, but what’s better than a single point-of-view? Several viewpoints. We welcome the opportunity to help promote your business so that the social media skeptics can see the light.

To the person reading this: be it that you own a business or work for a company that uses social media to better your Internet marketing campaign, we invite you to fill in your information below so that we may feature you in our upcoming Social Media Spotlights. Don’t be shy, your information is kept private, and only your answers to our 6 questions will be published. So what do you have to lose? Nothing. What do you gain? Exposure, traffic and brand awareness; all key to a successful social media campaign! Come one, come all; no one gets turned away! Sign up below and we will contact you!

Name(required)

Email(required)

Contact Number(required)

Website

Comment(required)

Submit

Δ

 

Traditional Advertising vs. Social Media Marketing: Which do Consumers Trust More?

Do you think that social media is a phase? Well, it may very well be, but regardless of how social media progresses in the future, there is no doubt that it has changed consumer behavior. Before social media came to be, consumers were listening to messages from the company itself. Whether it is a print, television, or radio advertisement, the only person educating about the product is the business. Now with the social media revolution, companies are not the only ones raving about their product. Consumers are speaking too, and they aren’t scared to tell the truth.

How many times have you purchased something from TV because you saw a commercial and thought a product looked awesome? When you used the product, did it work as well as you perceived it would? What I’m trying to get at here is, were you a victim to the Slap Chop?

10 Ways for Businesses to Become Social on Twitter

Do you currently have a Twitter page for your business? How are you using it for your social media marketing strategy? Do you just post random tweets with links to your company’s website and think that’s all you need to do in order to drive traffic and get followers? Hopefully, that is not the case. When you are using social media for business purposes, it is extremely important to realize the type of communication channel you are marketing your product or service through. You must be interactive with your fans and followers, aka be SOCIAL. Here are the top ten ways to make your business more social on the Twitter platform.

The Three Phases of Social Media Maturity for Businesses

All companies are different when it comes to where they stand with their social media marketing strategy. Some may have just started getting their feet wet with social networks, while others have perfected their campaigns. As a business professional or marketing executive, it is important to understand where your company stands. According to the CMO Perspectives on Social Marketing ROI Report, written by MarketingSherpa, there are three different phases of social media maturity: the trial phase, the transition phase, and the strategic phase. After reading the characteristics and statistics of each level, you will be able to tell which one your company fits in!

How to Calculate the ROI of Social Media Marketing Campaigns

Being able to calculate the ROI of a company’s social media initiatives has been a big debate within the industry. What is social media ROI? How do you know if your sales are stemming from sites such as Facebook, Twitter, or your blogs? These are questions that keep many businesses on the fence of starting to use social media for marketing practices. Of course, there are returns that are not necessarily financial, but let’s face it; all Chief Marketing Officers need to see what will happen to their bottom-line figures. Today, we will take a more in depth look at how marketing executives should be measuring their ROI.

The first step in the ROI measurement process is to form a social media marketing plan that directly correlates to all corporate and branding strategies, without only focusing on the ROI. This means, figure out what your strategic priorities are. Do you want your social media marketing to increase traffic to your sites, improve brand awareness, or improve your search rankings? Do you want to see lead generations or are you planning on using social media as another form of customer service? There are different ways to measure the ROI depending on the strategies you choose. For example, using social media for customer service reduces costs associated with that department, which in turn increases the financial value of your strategy. Refer back to last Monday’s article to see how that is done correctly.