The World Media Awards

We are proud to support and announce that on February 25^th, 2012, the first ever World Media Awards will be held in San Fransisco, CA. We have spoken with Murray Newlands, co-founder of the event, and we agreed to have Murray guest post on our blog! Not only is it an honor to have Murray be a part of our blog, it is also great that you, our readers, will be able to find our more about this event! Enjoy!

Social Media Spotlight: Welch’s

Today, our Social Media Spotlight will focus on the well-known, family favorite brand, Welch’s. Welch’s has been in the grape business since 1869, and offers a variety of 100% grape juices. Their product line also consists of other 100% juices, sparkling beverages, juice cocktails, concentrates, jams, jellies, and snacks. Welch’s is currently the world’s leading marketer of Concord and Niagara-based grape products. Let’s find out how such an established company uses social media marketing to its benefit. Erika Jubinville gives us the inside scoop on their social strategy.

Building Brand Awareness Through Social Media

Any entrepreneur or business owner knows the importance of getting their name “out there.” Here at Progressive Media Concepts, we allow companies an effective way to outsource marketing efforts to reach a targeted audience. Unless you’re Nike, Microsoft, Apple, Coca-Cola or any of the other corporate power-houses, brand awareness is not something that is easy to come by. In order to increase sales and revenue, hits on your website, or even just a loyalty to your brand, the consumer needs to know who you are. Social media, the most rapidly expanding marketing and advertising outlet, has become an integral part of business success in today’s world of “Internet junkies.”