Customer Service: Make a Video

Since the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting.  In either case, there is an easy solution for both the company and the customer: video content.

There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.

Klout: What Is It and How Does It Work?

How would I describe Klout? In my opinion, Klout is comparable to a credit score. Credit scores increase if you’re on time with paying a credit card bill and decrease if you missed a mortgage payment. Klout is the social media version of this system, per se. Klout monitors your engagement, posts and other metrics to determine a score. The higher the score, the more influence you have in the social world. The more you interact, post and engage others on different social media platforms, the higher your Klout score will be. Business professionals have begun looking at this ranking system for hiring social media managers. Is it the perfect way to gauge your social media expertise? Probably not, but it can give good insight into how much you interact with others, and if your content gets shared around the web. That may be a good indicator of how well you will manage their social media campaign.

But digging deeper into Klout, we will look at the different metrics, what they mean and possible ways to increase your overall Klout score.

How to Get More People “Talking” About Your Brand on Facebook

If you are a Facebook page administrator, you have seen the new insight, “talking about you,” on your fan page. It is a great new insight offered by Facebook that allows you to see how many people are actually talking about or interacting with your brand. This feature will be useful for tracking data and the success or failure of a promotion or event. Clearly the more people you have “talking about” your brand, the more engagement your Facebook page is seeing, which, in any social media campaign, is a GOOD thing. But what does “talking about you” mean?

Fans are considered to be talking when they carry out the following actions:

Social Media Spotlight: Shoreline Painting Contractors

For today’s Social Media Spotlight, we are proud to introduce a company that prides itself on its work. Shoreline Painting Contractors is a full-service, year-round residential and commercial painting business comprised of professionals known for their attention to detail. Whether you have a small job or large job, Shoreline Painting can get it done. Shoreline Painting services lower Fairfield County, Westchester County and New York City. We had the pleasure of speaking with the Director of Sales at Shoreline Painting, Chris Polidoro, about their social media campaign. Here is what Chris had to say:

What social media platforms do you currently use?

What the New Facebook Insights Mean for Your Social Media Campaign

Yes, it’s true. Facebook has implemented another change to its already chaotic update schedule. However, this update is actually great! Facebook has changed their analytic tools to give page managers more insight into how their Facebook page is performing. They have made it much more aesthetically pleasing for the user. So aside from how it looks, those who record and interpret analytical data are now happier due to the renovations. Let’s talk more about the functionality of the new update.

Social Media Spotlight: Charlie Scott Design

This week on the Social Media Spotlight, we are pleased to introduce a company that prides itself on perfection, not only for their clients, but for their own business. Charlie Scott Design is a company that utilizes cutting edge technologies to provide their clientele with creative branding. We had the pleasure of speaking with the CEO of Charlie Scott Design, Charlie Scott himself, about their social media strategies. Here is what he had to say:

What social media platforms do you currently use?

How to Get Your Brand Ready for Social Media Marketing

Social media has become a main stream way for companies and brands alike to connect with their following. Going further than just engaging their consumer, brands now have several more outlets to market and promote their product and service. What some brands are having trouble with is how to properly get started with social media.

I am particularly aiming this blog towards the small to medium sized businesses. Companies like Coca-Cola, Pepsi, Snickers, and any other name brand company have the funds at their disposal to do whatever they like; they can create a campaign, then completely overhaul it 5 times over if they please. I am dedicating this post to the companies that are up and coming, who are looking to jump on the social media bandwagon and would like to hit the ground running. There is still a large population of companies and businesses that have not yet adopted social media. So how do you get your company geared up for a social media strategy?

Social Media Spotlight: 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point

For this week’s Social Media Spotlight we are throwing in a curveball. We are steering away from the normal businesses we have had in the past to bring you an organization that is helping to protect the land and freedom we hold dearly. We are proud to welcome the 2nd Marine Aircraft Wing and Marine Corps Air Station Cherry Point as our feature for this week’s installment. Many people still may not know that the military has gotten on board the social media bandwagon, and rightfully so! We had the pleasure to speak with Staff Sgt. Roman Yurek, social media chief for the 2nd MAW/MCAS Cherry Point. We asked him about their social media initiatives and here is what he had to say:

What social media platforms do you currently use?

How Social Shopping is Evolving on Facebook

Via Mashable

Ecommerce is and will always be around. How we can evolve ecommerce to make it more enjoyable for the shopper is what will revolutionize the way we shop. It was of no surprise that one of Facebook’s uncountable number of updates involved allowing brands to make their business page an ecommerce site through the use of applications. Facebook is a revolution within itself, with every update trying to one-up the bar for themselves. So now that Facebook has combined your ability to max out credit cards with your ability to gossip to several different people at once, what is next for the ecommerce realm?

Social Media Spotlight: Sam Bridge Nursery and Greenhouses

For this week’s Social Media Spotlight, we are happy to present Sam Bridge Nursery and Greenhouses. Sam Bridge Nursery is a full service, year-round, garden center that provides customers with a large selection of top quality plants for the home and garden. Not only do they supply plants, they also offer landscape design, installation, and Sam Bridge Premier Garden Care. Sam Bridge Nursery is well known within their industry and has been providing top quality products for over 80 years. We had the pleasure to speak with the manager of sales and marketing for Sam Bridge Nursery, Maggie Bridge, about their social media campaign, and here is what she had to say: