Social Media Lessons Learned From the Old Spice Guy

In today’s modern world of Internet marketing and leveraging social media campaigns to increase traffic and sales, video is the number 1 rated type of content. Having a social media campaign is great and once you have a strategy in place you are on the right track, but utilizing the platforms available to you effectively is a whole other ball game. Old Spice used professional athlete Isaiah Mustafa to be the face of their “Old Spice Guy” campaign, and looking at whether it was a success or big time upset, well, everyone has his or her own opinions. Let’s talk about some of the lessons we can learn from the social media campaigns of the Old Spice Guy, and now, The New Old Spice Guy.

The Don’ts of Social Media Marketing

There are so many blog posts out there explaining what you should do when using social media to market and expand your business, and yes, we are also guilty of that. But have you ever stopped to think about the things that you SHOULD NOT be doing when using social networks to build brand awareness? Let’s go over the top 5 what-not-to-do strategies.

Foursquare Day: The Follow Up

Last week, we were excited to inform our readers about the 2^nd annual Foursquare Day. There was a lot of hype leading up to this social media holiday, with venues and events promoting special offers for their customers, but how did it all turn out? By the amount of checkins, we can assume it was a huge success…

Dennis Crowley, the co-founder of Foursquare, sent out a tweet that informed his followers of the record-breaking amount of checkins on Saturday. 3,073,635 checkins were made worldwide, which was the first time the social media site broke three million in one day. In addition to this whopping 3 mill, Google searches brought in more than half a million hits for the site. Thanks to the social media community, Foursqaure Day received much attention from its users.

Creative Social Media Contests That Generate Viral Buzz

Creating a way to stir up buzz about your company and/or product these days seems to be a relatively easy task. Whether it’s to start controversy during major sporting events, like a Sleepy’s mattress commercial did, or to create consumer interaction to make one of the funniest Doritos commercials of the year, each and every idea is different. So what have companies been doing to increase their viral presence within their consumer base?

Skittles, for starters, has long since surpassed expectations on a well thought out viral campaign. MOB The Rainbow, their social media campaign, has engaged millions of Skittles fans worldwide. This campaign alone nearly quadrupled their Facebook fan base to over 15 million people. These campaigns are primarily a collaboration of all Skittles fans to achieve a common goal. The video below is an actual MOB event that created some serious viral buzz for the Skittles’ brand back in early 2010.