Since the dawn of time, customer service has always needed improvement. If you’re not on hold, you’re busy being transferred from person to person or listening to automated recordings. When the age of the Internet came about, you were probably staring at a Frequently Asked Questions page. When the FAQ was no help, you had to resort to email, phone or a manual search for someone with a similar issue. The problem is, no matter which way you choose to seek help, you are either stuck listening to someone try to explain a solution or get drowsy reading an article about troubleshooting. In either case, there is an easy solution for both the company and the customer: video content.
There is always going to be a common problem with every product. Sometimes the problem extends to the instruction manual not being comprehensive enough, causing a large percentage of customers to have trouble getting the product to function initially. Sometimes it may be a simple jam or a hidden switch not in the “on” position. Whatever the case may be, videos can offer not only great help, but they can alleviate a company from receiving an overwhelming amount of customer inquiries.
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How to Manage Your Social Media Comments
31 OctIf your social media strategy is anything like ours, then your brand is probably on numerous social media sites. That means you have a bunch of fans visiting and interacting with each post that you publish. There is a certain response etiquette that is important to follow when answering your fans. Let’s take a look at each social platform and see how to enhance our response strategy.
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Tags: Blogs, Comments, consumer engagement, customer service, Facebook, HootSuite, mention, progressive media concepts, questions, retweet, Social Media Management, social media marketing, TweetDeck, Twitter, YouTube