The Benefits of Outsourcing Your Social Media Marketing

There is no doubt that social media has become an integral part of many business marketing strategies. It seems that if your company is not on Facebook or blogging by now, you may have been somewhat left behind. But there are many reasons that small and medium sized businesses have not established a social media presence yet.

Social media marketing is very easy to be overlooked in small business environments because of the amount of employees the company has. When there are not enough employees to manage the daily tasks of social media marketing, it is likely to get cut from a business model. Additionally, there may be enough employees, but not enough time in the workday to complete the social media initiatives.  So what do you do when there’s a need for social media management, but you don’t have enough resources? Outsource.

Social Media Spotlight: America’s LinkedIn Lady

Today’s Social Media Spotlight proudly presents Carol McManus, America’s LinkedIn Lady. Carol is a marketing and social media consultant for businesses, who offers executive coaching and social media consulting. After leaving an executive corporate position, Carol decided she wanted to start her own business. She started using social media as a way to get known, and after much experimentation with multiple sites, invested her time in LinkedIn. By building relationships and adding value to the conversations in LinkedIn groups, Carol was able to gain significant recognition, and began to hold speaking engagements about her LinkedIn success. Initially, her speaking events were casual, but after noticing that there was a huge ignorance and fear factor associated with using social media platforms, Carol began offering consulting services.

Carol coined the name America’s LinkedIn Lady because her speaking events became weighted towards LinkedIn, so people would refer to her by that name. She decided to brand herself around the LinkedIn platform in order to correlate with her B2B marketing strategy and professional target audience. Although she works with all social media platforms, LinkedIn has greatly helped to differentiate herself from the other social media “experts.” She has even launched her very own product, the LinkedIn System for Success! Here’s an inside look at what Carol has to say about social media for businesses…